Fostering social innovation through art meeting entrepreneurship
The European social art project „The Universal Sea: Pure or Plastic? – Exploring new business models for artists and cultural actors“ aims at encouraging social innovation. It is based on three intertwined goals: Rediscovering the role of the artist in our society, revealing the opportunities of art meeting entrepreneurship, while fostering creative solutions for the issue of water pollution. Second to no other discipline, art engages in questioning and rethinking existing systems. Artists are in fact change agents, with the ability to affect society for the better – enabling social innovation. Expanding this process through co-creation and entrepreneurship will explore new business models for artists and motivate innovative solutions bringing forth ecological and social change. To do so the project brings together artists as creative and unique thinkers (EU wide), art historians and public educators (Center for Polish Sculpture, Poland), innovative creative hubs (HybridArt, Hungary), young scientists researching “Waste in the Seas” (EUCC-D, Germany), entrepreneurs (EU wide) and experts of entrepreneurial design, who coordinate the project (Foundation for Entrepreneurship, Germany). The collaborative exchange is key to success and creates valuable spill over effects for everyone involved.
„We can‘t solve problems by using the same kind of thinking we used when we created them.“ Albert Einstein
The project endeavours at building capacities of artists, of all partner and individuals involved; and engages profoundly with the audience. The aim is to inform, inspire and activate European citizens for creative, societal participation through art as a catalyser for social innovation, and entrepreneurship as a tool to enable its sustainability.